Difficulty score helps you prioritize your keyword efforts
Moz’s proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP. Difficulty score takes into account the Page Authority (PA) and Domain Authority (DA) scores of results ranking on the first page of Google for a given query. It intelligently modifies for the projected click-through-rate (CTR) of a given page, putting more weight on high-ranking, more visible pages.
Keyword Explorer lets you combine Difficulty score, search volume, and estimated CTR to find your biggest keyword opportunities.
Perform in-depth keyword analysis with the industry-leading keyword research tool.
Analyze Keywords
Enter a keyword into our Keyword Explorer tool. You will need to create a free Moz Account, if you don't have one already.
Check Keyword Difficulty
Get a Difficulty score from 1 (easy) to 100 (difficult) to uncover the level of effort to rank higher than your competition.
Sort by Priority
The Difficulty, Volume, and expected Organic Click-Through Rate scores produce a Priority score, highlighting where to focus your efforts.
Moz’s metrics combine data from multiple sources to form the largest high-quality vetted keyword database, bringing you the most accurate scores.
500
million keyword suggestions
180
million fresh ranking keywords
170
Google search engines
Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.